Lieve Stad is for all Amsterdam people who live, work or are born here, and those who aren’t.

Amsterdam is a diverse and creative city of which we can be proud. Lieve Stad carries this pride in the design of its T-shirts.

The vision of Lieve Stad is to represent the city of Amsterdam and their citizens in a sustainable fashion item. For Amsterdammers by Amsterdammers.

In 2017, our late mayor Eberhard called Amsterdam a dear city (lieve stad), words we will always cherish.


Lieve Stad


The founders of Lieve Stad

Lieve Stad is founded by Valérie Keuter & Else Bulder. Two highschool friends from Amsterdam.

Valérie is born and raised in Buitenveldert and Else in de Pijp. Valérie studied Fashion Design, Else became a historyteacher.


Together they share a love for the city of Amsterdam.  Lieve Stad is founded out of this shared love for the city. The launch of the first collection was in Februari 2020.